This project is led by Dr. Diviya Karnad and Dr. Claire Collins, and is exploring the preference of consumers for shark and ray meat based on a variety of product, consumer, and location information. Drs. Collins and Karnad asked for my expertise in Bayesian regression analysis to define a bespoke Multinomial Logit Regression model to explore these preferences in at-market survey responses. The analysis is well underway, nearing completion, and we hope to be able to share results with you soon.